How not to annoy people via e-mail
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Editor's note: Brenna Ehrlich and Andrea Bartz are the sarcastic brains behind
humor blog and book "Stuff Hipsters Hate." Got a question about etiquette in the
digital world? Contact them at netiquette@cnn.com.
(CNN) -- E-mail can be a lovely way to connect, an easy and instant medium for
getting back or keeping in touch, a canvas for hellos and sorrys and XOXOs.
But more often than not it's a backdrop for obnoxious behavior, and you, gentle
readers, just don't stop giving us reasons to wag our fingers at you.
We're not talking about the content of your digital missives (though plenty of you
could stand to take a course in Spelling 101 or How to Avoid Coming Across as
Brusque and/or Angry).
No, we're addressing the very way you use e-mail, the logistics of hurtling
e-mails into the tangled switchboard of the Web. Here, three blatantly a
nnoying sins to avoid before hitting send.
1. Abusing the reply-all button
Ninety percent of mass announcements are annoying in the first place,
according to a statistic we just made up. Don't be that dummy who piles s
pam atop spam by replying all and saying something inane or meant for
the sender.
As one reader complained, "I find those 'Jane Doe wants to add her most
sincere congrats to Mary Smith on the occasion of her selection for...' messages
mightily irritating when they're sent to all 900 recipients on the original a
nnouncement message. I don't care what Jane says to the honoree AND
I wish she would not say it to the world (me)."
Granted, the sender should have BCC'ed everyone in the first place, thus
preventing a mouthy recipient from spamming the entire list, but until we
reach a utopian era when everyone comports themselves politely online,
we've got to do the best we can to stop the madness.
2. Mixing work and play
Your friends and acquaintances may occasionally play the role of career c
ontacts,
but remember: Work e-mails and personal e-mails are not interchangeable.
Let's walk through an example: Say you realize your friend's techie boyfriend
should, for professional reasons, receive the press release your assistant is sending
out for your upcoming Tweets and Beats presentation (tag line: "where social
networks and drum circles collide").
If you've only communicated in casual group e-mails up until this point, you may
be tempted just lazily to add his Gmail to your list. In a word: Don't.
Instead, send him a quick note asking for his work address and mention that
you're planning to send an event announcement his way; that way he won't be
picking out work-related e-mails amid his nonbusiness conversations, and -- bonus --
he'll keep an eye out when the press release hits his inbox. (And catching his eye
is critical: Last year, the typical corporate e-mail user sent and received
105 e-mails per day, and 19% of those that made it past the spam filter were,
in fact, spam, according to research firm Radicati.)
3. Sending an eight- to 12-page preamble of formatting debris
So you've just encountered a warning about the health risks of paintballing
or a series of photos of albino dolphins, and you absolutely must forward it on.
As we've noted, you should begin by really asking yourself if your recipients
care to see this.
(What's that, you say they've never responded? Never thanked you for the
chain letter? Never forwarded you a forward themselves? Then, 99 to 1,
they wish you'd leave them off the list.)
But if you're going to send away, you rebel you, at least do your hapless
recipients the courtesy of deleting the equivalent of phlegmy throat-clearing:
lines upon lines that look something like this (ahem):
Begin forwarded message:
From: [an e-mail address you don't know]
Date: December 26, 2011 11:24:10 AM CST
To: [approximately 18 lines of e-mails you don't know]
Subject: Fwd: Fwd: Fwd: YOU'VE GOT TO SEE THIS!!
-----Original Message-----
From: [another random yahoo you don't know]
To: [another half-page of e-mail addresses]
Sent: Sat, Dec 26, 2011 7:27 am
Subject: Fwd: Fwd: YOU'VE GOT TO SEE THIS!!
Unbelieveable, definitely read and forward on, what a joy.
...ad infinitum.
Delete all the headers in the body of your e-mail so the relevant material is
at the top of the e-mail. Clean up that subject line so it doesn't start on a
stuttering F-sound.
In short, give your contacts one less reason to hate you, and maybe they'll take
that life-is-all-about-beautiful-relationships chain e-mail to heart.




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